Getting Paid: Developing a Competitive Value Proposition

Tuesday, October 20
10:00 AM – 11:00 AM (Central Time)
CE: 1.0
Level 2 (intermediate knowledge/experience)
Activity Code: 157670

RDNs must be able to articulate their value to secure coverage and payment for their services in today’s competitive healthcare marketplace, faced with escalating costs. Healthcare payers and partners are forced to make tough decisions when money is involved, so a clear understanding of what resonates with decision makers is essential for packaging and presenting the value proposition of RDN services in a way that is attractive to payers. Through case studies and sharing of best practices, participants will learn common strategies for developing a compelling value proposition that differentiates RDNs and clearly articulates why they should be the provider of choice over others. Insights from a payer with over 30 years of healthcare management and quality improvement experience, representing over 1.5 million covered lives nationally, will be shared, along with recommendations for strategy execution from an experienced RDN.

Learning Objectives:

  • Identify the needs of health care benefits designers and payers in the current health care environment.
  • Describe components of a value proposition for RDN services that resonates with payers.
  • Develop a value proposition that packages and presents nutrition services as competitive and cost-effective.

Performance Indicators:

  • 3.1.6 Takes an active role in sharing information and
  • 3.2.1 Advocates for, and participates in, activities
    that support advancement of the profession.
  • 4.1.4 Demonstrates effective, appropriate and
    timely consultation with experts and others.


  • Getting Paid: Developing a Competitive Value Proposition -

    Krista Yoder Latortue, MPH, RDN, LDN, PMP, PBA, FAND

    Executive Director

    Family Food, LLC

  • Speaker(s)

  • Getting Paid: Developing a Competitive Value Proposition -

    Jennifer Shelton, MS, RD

    Network Development Representative

    Arkansas Blue Cross and Blue Shield

  • Getting Paid: Developing a Competitive Value Proposition -

    Neil Goldfarb

    President and CEO

    Greater Philadelphia Business Coalition on Health